Eco- and Upcycling-Market continues its cooperation with the trade fair Ecostyle 2014
Cologne, 7 August 2014 – From 30 August to 2 September 2014, Messe Frankfurt will be showing its green side again: The Ecostyle – Trade fair for sustainable lifestyle products opens its gates for the second time. Presented are eco-conscious lifestyle and design products. The aim of the Ecostyle is to combine ecology, design and functionality. An independent advisory board reviews all products and assigns their level of sustainability.
Eco- and Upcycling-Market, online marketplace for sustainable and ecological products, has already been partner in 2013 at the premiere of Ecostyle and continues this successful collaboration with the Frankfurt Fair in 2014. „For us as marketplace operators that Ecostyle provides a good opportunity to gain an overview of the design trends in the field of sustainability and to get into exchange with the exhibitors and trade visitors.“ says Annette Husmann, founder and owner of Eco- and Upcycling-Market. „We gather impressions of current events around design, sustainability and Green Lifestyle and love to transport them to our target group.“
For Husmann is particularly important that the products presented in Ecostyle are reviewed by an independent advisory board on their degree of sustainability before they are admitted to the fair. „We set high standards in the offered products on our marketplace regarding the fulfillment of our criteria of sustainability. That is how we take into account our claim to provide a platform only to those providers, that really live sustainability and take up the issue not only as a marketing tool within the meaning of greenwashing.“ sums up the owner of the Internet marketplace.
This trade fair format is currently unique in Germany. The exhibition will feature major brands as well as innovative newcomers. Here, the Ecostyle is quite international, because the manufacturers of green lifestyle and design products come from Germany and abroad.
With the concept of the Ecostyle the Trade fair Frankfurt contributes to the trend that the market for “green” products is growing rapidly in the areas of living, fashion, office, leisure and gifts. Because the young urban consumers are integrating ecology, social values and regionality with their consumption patterns, without foregoing the trend factor. The organiser, Messe Frankfurt is taking up this market trend and with the Ecostyle fair is offering a European trade fair for professionals showcasing credibly verified, sustainable consumer goods.
Advisory committee checks consumer goods
The special feature of the Ecostyle: An advisory committee guarantees the sustainability of the exhibited consumer products. The panel is made up of internationally recognised and independent experts and will comprehensively assess the sustainability criteria of all products. It has a power of veto. Ecostyle is open to all consumer goods manufacturers with sustainable product lines, while also welcoming service providers and organisations that work in sustainability. Companies are admitted if their product line-up at this trade fair meets the following five assessment criteria: Minimal ecological footprint, High level of product quality, Efficient utilisation of materials and energy, Positive social and cultural impact, Outstanding transparency.
Informative Supporting Programme
Embedded in the exhibition also a comprehensive program gives the possibility of lectures as an ideal thematic complement to the status of sustainable products, conveys principles, pursues value chains and shows pioneering product design. There you will find a variety of training opportunities to the principles of sustainability, production processes, etc. The lecture program will be complemented by the two special shows „Federal Ecodesign“ and „react“ by the ökoRausch Festival of Design & Sustainability.
The Ecostyle, order fair for tested sustainable consumer products in European retail takes place from 30 August to 2 September 2014 in parallel with the international consumer goods trade fair Tendence.
Trade visitors will find products in the segments of Living & Design, Fashion & Accessories, Home & Garden, Kids & Game, Leisure & Sports, Desk & Office as well as Beauty & Enjoyment.
About Eco- and Upcycling-Market
Eco- and Upcycling Market is an international, bilingual online marketplace for sustainable and ecological products, that combines upcycling, design and sustainability on one platform. Founded in 2012 Eco- and Upcycling Market with the aim to encourage environmental, ethical and socially responsible consumption. Consumers can choose from a wide range of products on Eco- and Upcycling Market – both in German and English. Every single provider has its own online shop. For more information: www.upcycling-markt.com