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On the other hand, Coca Cola is also sponsoring the 2014 FIFA World Cup and 2016 Summer Olympics to be held in Brazil. Bolstered by increasing disposable incomes and marketing campaigns in the country, Coca Cola’s Brazil volumes grew 4% year over year. Brazil is one of the largest markets for Coca Cola, accounting for around 7% of the beverage giant’s worldwide volumes. The country’s liquid refreshment beverage market was worth nearly $43 billion in 2013, with volumes of over 11.3 billion gallons. According to our estimates, Coca Cola has close to a 27% market share in the Brazilian beverage industry. Due to positive signs of a revival www.mmoxt.com in economic activity and increased disposable incomes, this market is expected to further grow at a CAGR of 6% to over $54 billion by 2017. Owing to Coca Cola’s stronghold in the country’s LRB market, coupled with strong marketing and advertising campaigns, the company could further improve its unit sales in Brazil this year.
The one slight disappointment was the boat trip to the Vestmanna bird cliffs. This promised to be one of those National Geographic moments, where you gaze vertically up at vertiginous sea stacks, deafened by the din of fulmars, kittiwakes, guillemots, razorbills and puffins. The boat was there, the cliffs were there, but the birds had gone on holiday. Too late in the season. For most of the summer, you will get the full on screeching, swooping and pooing experience. The puffins get the Facebook vote, but it’s the guillemots, gannets and kittewakes that excite the birders who, like the objects of their passion, fly in from all corners of the globe to be here.