(Image:formal dresses)ONCE again it’s that time of year when we shed the holiday clothing. As the cold winds pass, the sweltering heat of summer greets us with full force. Summer is pretty much when everything is in full bloom – from new adventures, new memories, and, of course, a new wardrobe. This season, Paperdolls plays up a mix of well-loved themes and prints and gears them towards what Filipinos love best: fashion, comfort, and ease.
This summer, Paperdolls immerses the modern woman into three blazing collections that are sure to fire up her summer glamour.
THE NEW FLORALS
With the sun’s nurturing warmth, the flowers are given the chance to bloom once again. As such, Paperdolls cultivates a new bloom of florals that range from subtle to extravagant blossoms. Added as small details, floral motifs are incorporated to laced-collar tops or as miniature cut-outs. Day dresses also seem like they’ve been sprinkled with petal confetti making the pastel colors come alive.
Aside from the tops and dresses, this collection also includes a line of multi-colored trousers that mimic the warmth of summer. Ranging from yellow to red orange, these pants make an ideal springboard to a blooming season.
THE NEW GLOBAL PRINTS
As summer is all about expressing life and vibrancy, it comes as no surprise that clothes for this season should exude energy and exuberance. Homegrown yet internationally competent, Paperdolls borrows some prints from all over the world to make one’s summer outfit truly global.
Channelling the exuberance of the Maasai people of Kenya, tops and dresses are done in rich hues of red and blue. Not only do the colours attract the eyes, so too do the wild and playful prints. With tribal geometric designs to neo-Baroque prints, basic silhouettes, like the wrap dress, trousers, and kaftans, become more distinctive and exude character.
THE NEW NAUTICAL
It’s time to sail away and enjoy the rays of the sun and the salty mist of the sea. A true summer classic, nautical prints always have a place in anyone’s heart. Mixing class with innovation, Paperdolls presents the nauticals with a new silhouette. From the basic blouses and shirts, round and pencil skirts add new shapes to this collection – giving a new femininity to the theme.
From the light blue of the morning sky to the deep sapphire blue of the night, Paperdolls’ new nautical collection offers a refreshing rainbow of blue that somehow seems to mimic the waves of the sea.
Paperdolls and its other brands are available in the following retail outlets: Paperdolls: Department Stores in SM Supermalls and Robinsons Malls / Milly: Department Stores in SM Supermalls / Scoop Proj.: Boutiques in SM Pampanga, San Lazaro, Sta. Rosa, North EDSA and Fairview / Pd &Co.: Boutiques in Robinsons Ermita, Galleria, Festival, Pampanga and Metro East, Market Market, Marquee Mall, and Department Stores in Landmark Trinoma and Makati, KCC Gen. Santos and Island City Mall.Also read here:celebrity dresses