The Factory Released Ins & Outs Baby-Tracking App for iPhone and iPad

San Francisco, California, February 05, 2014 – The Factory today released Ins & Outs, an app for iPhone and iPad that tracks when your baby eats, sleeps and needs changing. Designed specifically for iOS 7, it is a beautiful way for new parents to understand their baby’s schedule and establish good habits.

„Parents can be overwhelmed when a newborn arrives. Ins & Outs makes life a little easier by keeping track of when and for how long your little one napped, nursed and how many diaper changes she needed,“ Malthe Sigurdsson, Co-Founder of The Factory, said.

Ins & Outs was designed to make tracking quick and delightful. Parents can view events as lists or graphs, making it easy to spot trends and developments. Best of all, parents can connect multiple caregivers to view and add events for the baby allowing for seamless hand-offs.

„When both parents use Ins & Outs they can easily share information and always be up-to-date, even if one is at work and the other at home. It makes teamwork a breeze,“ said Todd Berman, Co-Founder of The Factory.

Pediatricians have long recommended keeping a baby log as a way to understand your newborn’s rhythm. Ins & Outs makes this practice effortless, blending clean design with features that fit the lifestyle of today’s modern parents.

Ins & Outs is available at $4.99 in the iTunes App Store (worldwide) using this link: https://itunes.apple.com/us/app/ins-outs/id759268884?ls=1&mt=8&at=11l8Ed&ct=pr.

Press kit ZIP file containing screenshots and logos can be found here: http://www.insandoutsapp.com/presskit.zip.

About The Factory. The Factory was established in 2013 by Todd Berman, Malthe Sigurdsson and Janus Friis with the goal of building and launching consumer internet products.

Press Contact:
Malthe Sigurdsson
The Factory
San Francisco, California
+1 4159397617
http://www.thefactory.com